This week on The Video Store Podcast I am recommending four films that sit in an interesting stretch of Arnold Schwarzenegger’s career, when their action persona took a left turn into broad studio comedy. These are all wide release films that played constantly on cable and sat on the front wall of the video store for years. They did well in theaters, but they almost felt built to be rented, watched with other people in the room, and talked about afterward. None of them are obscure, but seeing them together makes the choices clearer and more deliberate.
Twins from 1988 was the real pivot point. Ivan Reitman directed, pairing Arnold Schwarzenegger with Danny DeVito, which on paper felt like a gag and ended up working better than expected. It was one of the first times Schwarzenegger played openly against his screen image instead of reinforcing it. The film was also a financial gamble that paid off. Rather than taking a traditional salary, the main players took a share of the profits, which turned into one of the most lucrative deals of the era. It also helped normalize the idea that Schwarzenegger could carry a comedy without winking at the audience the whole time.
Kindergarten Cop followed in 1990 and again teamed Schwarzenegger with Reitman. This one leans harder into contrast, placing a very rigid screen presence into a setting that refuses to bend to it. The child actors are doing a lot of the real work here, and the movie wisely lets them. It was shot largely in Oregon (Goonies country!), which gives it a look that stands apart from a lot of studio comedies of the period. Just his second comedy leading role and the formula is obvious, but it still had enough care put into it to feel earned rather than lazy.
Junior arrived in 1994 and is probably the strangest entry in this group. It brings back Reitman, DeVito, and adds Emma Thompson, who plays it straight in a way that grounds the movie more than it probably deserves. This was one of the last times Schwarzenegger leaned fully into this specific style of high concept studio comedy. The visual effects were handled with restraint, and the film relies more on performance than spectacle, which makes it feel smaller and more controlled than its premise suggests.
Jingle All the Way from 1996 closes things out and feels very much of its moment. Directed by Brian Levant, it leans into consumer anxiety, holiday chaos, and the late nineteen nineties obsession with must-have toys. Sinbad is a big part of why the movie works at all, pushing against Schwarzenegger in a way that keeps the energy up. It was not especially well reviewed at the time, but it has stuck around in a way many similar holiday comedies did not. It also marks the end of this particular run, before audience tastes and Schwarzenegger’s career both shifted again.
Taken together, these four movies show a very specific window when studios were comfortable reshaping a major star’s image and audiences went along with it. They were reliable rentals, easy recommendations, and the kind of movies that people discovered out of order on VHS or on cable.
